Thursday, December 16, 2021

 Dil To Pagal Hai  Yash Raj Films Completed a silver jubilee last year with Aditya Chopra's debut film, Dilwale Dulhaniya Le Jayenge making history. The ball this year was in papa Yash Chopra's court. Thevar which became Dil To Pagal Hal, progressed quietly once the second lady had been finalised. Knowing that there would be the inevitable comparisons with Chopra junior who had designed the film, written the dialogue and was the co-producer of the film too, Yash Chopra who was directing a film after four years, shrewdly decided to avoid too much hype. Even the cassette release function was a quiet affair yet Uttam Singh's music went on to become a record- breaker, selling 40 lakh units in the first week of its release.


Sold for Rs 2 crore per territory, Dil To Pagal Hai got off to a flying start on November 7 with crowds thronging the 300 odd cinema halls all over the country. The film got a record advance booking. The film has done extraordinary business in Mumbai where it's expected to gross Rs 7 crore. It also made a record killing abroad at a time when the overseas market is going through a sump, netting in Rs 8 crore for Yash Chopra who decided to distribute his 20th film himself in Mumbai and the UK. In the rest of the country it will do an overall business of Rs 3 crore per territory. However, it'll only do 50 per cent of the business of Dilwale Dulhaniya.. which notched up an astronomical Rs 12 crore in Mumbai and Rs 6-7 crore in other territories


The film was generally criticised for its weak plot and sketchy characterisation. But like all Yash Chopra films Dil To Pagal Hai is a visual treat. Shiamak Davar and Farah Khan's innovative choreography, Manmohan Singh's picturesque cinematography and Uttam Singh's melodious music are the other plusses. Interestingly, the film's songs were not played on any countdown show prior to the release with the exception of BPL Oye Peeved with HMV for their remix number, Mere khwabon mein jo aaye, Yash Chopra insisted that all TV channels approaching him for a jhalak of Dil To Pagal Hai's very popular numbers sign a contract clearly stating that the song clippings or clippings from any Yash Raj film would not be used for any other programme except the one he had consented to. It was a contract most TV channels desisted from signing Despite all this Utam Singh's numbers today are rated No. 1 on all the countdown shows. The film once again established Karisma's ability to steal a scene effortlessly


With Dil To Pagal Hai Shah Rukh Khan completed his triumphant damage of hat-trick flops like Army, English Babu Deshi Mam Chahat, Koyla and yes Boss This is also his third consecutive hit with the Chopras following Darr and Dilwale Dulhaniya...It ended a lean trot for Madhuri Dixit and was a morale boasting victory for Karisma Kapoor who had taken on a role nixed by Manisha Koirala, Juhi Chawla, Kajol and Urmila Matondkar who dropped out after shooting for a day

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